Lies – T M Logan

A huge thank you to the folks over at The Pigeonhole. You’re an amazing bunch and I always look forward to your emails arriving in my inbox. You best give a girl a holla when you’re on South African shores!

I command you right now to read up on The Pigeonhole and the wonderful work that they are doing within the publishing/reading/bookclub space. Link: https://thepigeonhole.com/

Now, to the matter at hand. Lies. As in like the title of the book I’ve just read. Now I’ve repeatedly said that the psychological thriller thing really isn’t my cup of Earl Grey tea at all but hhayi ngeke, I must admit that I’m a little addicted to them now! And author T M Logan most definitely and certainly didn’t disappoint.

When Joe Lynch stumbles across his wife driving into a hotel car park while she’s supposed to be at work, he’s intrigued enough to follow her in.
And when he witnesses her in an angry altercation with family friend Ben, he knows he ought to intervene.
But just as the confrontation between the two men turns violent, and Ben is knocked unconscious, Joe’s young son has an asthma attack – and Joe must flee in order to help him.

When he returns, desperate to make sure Ben is OK, Joe is horrified to find that Ben has disappeared.

And that’s when Joe receives the first message . . .

So here’s poor Joe Lynch driving his son home from school when his son, William, spots his wife’s car and on a whim, decide to follow her and surprise her. But Joe gets a surprise and his world starts cracking and splits wide open when the lies and the mysterious happenings ever since he witnesses his wife in an altercation with Ben the family friend.

He starts getting messages on social media. He’s accused of a crime he didn’t commit. He’s accused of murder. His wife confesses a horrible truth. And everything points to Ben. Or does it?? (I love that line!!) No really though … OR DOES IT?

So what the good folk over at The Pigeonhole did is introduce the idea of a ‘disappearing book’ where each day they’d release a few chapters of the book early in the morning and readers would have less than 24 hours to read them – then they’d magically disappear upon delivery of the next batch of chapters. And yes, they damn well deliberately left each section on a cliffhanger of note which made the experience all that more damn delicious. I relished every scintillating chapter.

But what got ME was the absolutely shocking shocking turn of events and the oft-repeated phrase “It’s always the quiet ones” rang true. I can promise you now you’ll NEVER guess who the culprit is until the bitter end. The good news is that the book is still available FREELY on The Pigeonhole. I’m keen to get my hands on the paperback – this one is for keeps!

-Babongile Z

INTERVIEW WITH JACOB COCKCROFT – CO-FOUNDER OF ‘THE PIGEONHOLE’

1.What is the story behind The Pigeonhole – what was the big push to start an online book club?

My Co-Founder and I started with a simple philosophy: books are a tremendous source of power. It is well known that reading increases empathy, but social reading (discussing whilst you read) also has the power to foster deep enjoyment, creativity and innovation. When we first started The Pigeonhole, Kindle was the dominant ‘e-reading technology’ and the iPhone was only on version 4. We understood that the technology would rapidly improve and enable us to create a dynamic book club experience digitally – so we quit our jobs and went for it. That was 3 years ago!
2.Any funny stories along the way!? We love hearing the inside stories behind successes!
Many, start-ups are built on learning from failures, and you have to  laugh about them in order to move forwards (you would cry otherwise)! Probably the most amusing (for outside consumption) involved our stuffed Pigeon (Percy the COO), a bottle of vodka, our then editorial assistant – and discovering them asleep together, but I should probably leave it there!
3.What is your biggest milestone so far?
Good question. It is a toss up between being nominated for App of the Week in the App Store, completed our first partnership with a major publisher – Pan Macmillan, and launching our company book club offering. I think I would choose the company book club offering – as it shows how the technology can scale, and has opened up whole new horizons for the business.
4.What are you plans for the 2017 – what do you hope to have achieved by December?
Our key focus is to build out the company book club service, and turn our business development pipeline into a great portfolio of clients. We have made a great start to this, but lots more work to do. On the consumer platform, it is to narrow the focus to crime, spy, thriller and move past the 50,000 user number.
5.To anyone who isn’t familiar with The Piegonhole – we challenge you to describe it to them in 8-10 words!
Serialised, social and interactive, The Pigeonhole is transforming your reading experience
6.What does reading mean to you?
Its the best thing in the world, aside from my wife and baby. Escapism, knowledge, inspiration, creativity, new worlds whilst sitting on your sofa. Imagination.
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